Building the largest wildlife crossing in the world to help save a population of mountain lions from extinction is no easy task—especially when the price tag is $60 million. A project that illustrates the vast power of partnerships, the #SaveLACougars initiative, led by the National Wildlife Federation, is a cutting edge example of how a nonprofit is taking a leadership role in convening a broad array of partners including the National Park Service, Caltrans, and one cougar, P-22.
The #SaveLACougars initiative shows what is possible in leveraging public support for a project on public lands. Join us for this interactive discussion and hear from Beth Pratt, manager of the initiative, on how #SaveLACougars uses a variety of contemporary techniques, including social media marketing, a “celebrity” mountain lion personality, crowd-sourcing, and foundational and private sector funding to build potentially the largest wildlife crossing in the world and to engage urban communities in conservation.