Retail Academy - Day One

If you registered for Day One of the Retail Academy this year, then you have access to view this webinar recording for free. Sign-in with your username and password and you will be redirected.

For those who did not register, the cost to purchase this day's recording is $85 for members and agency staff and $100 for non-members. Contact Amy Matthews at to purchase.


The Foundation: Operating Your Public Lands Retail Store

To kick-off the Retail Academy, we discuss the approval/review process, the latest retail trends, maximizing sales, pricing and buying strategies and steps to improve your relationships with vendors so you can increase your return on investment.


  • Steve Kemp, Interpretive Products and Services Director, Great Smoky Mountains Association 
  • Mark Tilchen, Executive Director, Sequoia Parks Conservancy 
  • Sam Wainer, Operations Manager, Canyonlands Natural History Association