Publication Development Series, Part 3: The Ingredients of Successful Publication Development

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Looking to create a product or publication to support your public lands partner? Let the Creative Team from Great Smoky Mountains Association walk you through the process. Using as an example GSMA’s Species-a-Day perpetual calendar—which earned a PLA honorable mention for innovation in 2020—participants will form teams to learn four key steps to product development and take away tips they can apply to any future publishing challenge.

Watch Part 1: Producing a Park Newspaper
Watch Part 2: Creating a Virtual Magazine


  • Frances Figart, Creative Director, Great Smoky Mountains Association

  • Aaron Searcy, Publications Associate, Great Smoky Mountains Association

  • Keely Knopp, Project Manager, Great Smoky Mountains Association

  • Emma DuFort, Publications Specialist, Great Smoky Mountains Association