PLA Webinars

The Perfect Virtual Ask Series

This virtual fundraising workshop effectively adapts the tried and true strategies of the major gift fundraising cycle for a virtual setting. Through three distinct sessions led by Robert Bull, fundraising expert and president of The Compass Group, participants will explore successful means of cultivation and solicitation that transcend current travel, event, and additional limitations for donor interaction. The workshop sessions focus on the processes within the fundraising cycle, leaving participants – whether new volunteers or seasoned development professionals – with a greater confidence in navigating the current landscape and effectively engaging their own donor and prospect pools in this moment to benefit organizations far into the future.

• Watch Session 1 | Virtual Cultivation

• Register for Session 3 | Virtual Practice (9/22/20)

Session 2 | Virtual Solicitation

Workshop participants will learn how to successfully build on their organization’s virtual cultivation underway to transition donors to the solicitation phase of the fundraising cycle. A key component of this session is a checklist of solicitation considerations, from scheduling meetings to scripting the perfect ask for the moment, all working towards completing the gift in a way that best impacts the organization while matching the donor’s philanthropic intent.

Presenter: Robert Bull, President, Compass Group