PLA Webinars

Taking it to the Next Level: "GenerationSpeak" and the "Crackle Factor"

Retail Guru Rich Kizer will present two topics: GenerationSpeak: a complete guide to understanding the different generations that shop and work at your store; and Crackle Factor: the theory that how your customers view your store is what counts, and today’s savvy customers want stores that CRACKLE. Learn how you can put this theory into action, grow your customer base and maximize your sales!

Topics: Generation Diversity, Buying Trends, Creative Store Layout and Design

Presenter:

• Rich Kizer, Kizer & Bender