Developing a Meaningful Gateway Presence: A Deliberate Process
Time: Monday, 9:15 am - 10:00 am
Location: Regency A/B (2nd Floor)
Presented by:
Stephani Lyon, Assistant Director of Philanthropy, Zion Forever Project
Zachary Almaguer, Communications Manager, Zion Forever Project
Krista Muddle, Regional Partnership Coordinator, National Park Service
Join us as we walk through the deliberate order and structure used to begin to integrate an organizational logo into the gateway community. Through this process, we’ll show how guests and visitors discover the purpose and need for park partners and friends group to support the core mission of responsible stewardship. We’ll look at messaging strategies, developing physical and digital assets, and messaging integration, with participants coming away equipped with a framework to apply to their own situation.