Are Your Stories Making an Impact?
Time: Wednesday, 1:00 pm - 2:00 pm
Location: Regency D (2nd Floor)
Presented by:
Keely Knopp, Marketing Coordinator, Great Smoky Mountains Association
Elly Wells, Marketing Coordinator, Great Smoky Mountains Association
Public lands partners are responsible for creating stories about natural assets, engaging programs, and the work of their organization, but sometimes it’s hard to know where to begin. This session examines what to say, how to say it, and to whom. From identifying worthwhile stories, to choosing the platforms you’ll use, to building relevant contact lists, explore how to get your messages and stories to shine in a cluttered mediascape and make an impact. Learn practical techniques for inspired messaging, storytelling, and targeting the right audiences.