NWRS Campaign Quarterly Update Meeting - July 2022

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The Public Lands Alliance (PLA) and the U.S. Fish and Wildlife Service are launching a multi-year rebranding and activation campaign to invite new generations of Americans to fall in love with America's national wildlife refuges and increase private support for the National Wildlife Refuge System (NWRS).

PLA and NWRS are hosting the second in their series of virtual meetings where they will provide an update on ongoing campaign planning progress, an opportunity to provide input and ideas, and details on how to engage in an upcoming signature event of the campaign, Walk for the Wild, in October 2022.

Meeting Topics:

• This year's campaign goals

• Campaign Task Force updates

• 2022 Walk for the Wild event

• NWRS visual identity updates

• Next steps and feedback

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