Publication Development Series, Part 3: The Ingredients of Successful Publication Development

When:  Feb 25, 2021 from 02:00 PM to 03:00 PM (ET)

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Looking to create a product or publication to support your public lands partner? Let the Creative Team from Great Smoky Mountains Association walk you through the process. Using as an example GSMA’s Species-a-Day perpetual calendar—which earned a PLA honorable mention for innovation in 2020—participants will form teams to learn four key steps to product development and take away tips they can apply to any future publishing challenge.

View Part 1: Producing a Park Newspaper
Register for Part 2: Creating a Virtual Magazine


  • Frances Figart, Creative Director, Great Smoky Mountains Association

  • Aaron Searcy, Publications Associate, Great Smoky Mountains Association

  • Keely Knopp, Project Manager, Great Smoky Mountains Association

  • Emma DuFort, Publications Specialist, Great Smoky Mountains Association


  • FREE for PLA Members and PLA Corporate Partners

  • $25 for NonMembers and Government Agency Staff

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Pre-Registration is Required

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