Mapping the Visitor Experience
Time: Monday, March 2, 1:00 pm - 2:15 pm
Location: Grand Ballroom, Salon K
Presented by:
Chuck Lennox, Principal, Lennox Insites
Taking a modern technique from user experience design (technology), this workshop will introduce participants to visitor experience mapping -- what it is, why engaging in experience mapping is valuable to interpretive settings, its applications, and how results can be used to drive visitor outcomes. Through work in small groups, participants will learn the mechanics of visitor experience mapping and its applicability to their site or setting while gaining a broader understanding into visitors’ experiences.
Target Audiences: Agency Management, Program Staff / Field Practitioners, Retail Staff / Customer Service Staff
Learning Level: Intermediate (201 / 301 level)