Enhancing Public Satisfaction and Visitor Experience through Park Stores

Enhancing Public Satisfaction and Visitor Experience through Park Stores

Time: Wednesday, March 4, 3:45 pm - 5:00 pm

Location: Grand Ballroom, Salon J

Presented by:

John Fasino, Purchasing & Product Development Manager, Western National Parks Association

Using sales data collected over a 12-month period, we will explore the trends in interpretive retail and how to avoid some of the more common mistakes when developing and evaluating potential sales items. We’ll explore how to identify the products with which visitors make an emotional connection; how to identify and avoid products that visitors have little or no emotional connection to; and how to use data instead of instinct to select the right products for your store.