National Parks Friends Alliance Development Leaders Network Gathering
Individual Donor Cultivation and Stewardship
This session is sponsored by the National Park Foundation.
Date: Sunday, March 1, 12:30 pm - 2:30 pm
Location: Grand Ballroom, Salon A
Panelists:
Lisa Horsch Clark, Director of Development, Friends of Acadia
Peyton Proffitt, Membership Director, Great Smoky Mountains Association
John Wilburn, Senior Director, Direct Response, National Park Foundation
National Park Service, Ethics Office Staffer (invited)
This session is being coordinated by the National Parks Friends Alliance Development Leaders Network and full convention attendees are welcome to participate (at no additional charge). Additional registration fees apply for those only participating in this session (click here to learn more).
Development Leaders from National Parks and beyond – join us for a session on individual donor cultivation and stewardship. After you have made your annual development plan, and decided on strategies to reach potential new donors, another important next step is create plans on how best to work with your existing individual donors to be sure they stay committed and consider increasing their support. We will hear from a number of panelists about strategies they have used with success to cultivate donors and then ask for a larger gift and to steward donors to remain committed for many years. The panel will share their ideas for half the session and we will have half of the session for sharing ideas and asking questions between the audience and the panel.