Burn Your Strategic Plan

Burn Your Strategic Plan

Time: Monday, March 2, 2:30 pm - 3:45 pm

Location: Grand Ballroom, Salon H

Presented by:

Cleveland Justis, Principal, Potrero Group


Strategic plans are often considered essential to the health and success of a nonprofit organization, but what if the plan prevents your organization from seizing surprise opportunities or blinds you to evolving trends in your marketplace. This session offers board directors, CEOs, senior managers, and agency partners an alternative model for growth that is rooted not in a plan but in consistently and continuously developing solid strategy.


Target Audiences: Executive Directors / CEOs, Board Members
Learning Level: Intermediate (201 / 301 level)