Mapping the Customer Experience

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Based on the popularity of his convention session “Mapping the Visitor Experience,” we’re joining forces once again with Chuck Lennox of Lennox Insites to pivot a bit toward the mapping of the customer experience. We’ll explore the Experience Economy, why it matters and its current use in the retail and virtual world. Then, we’ll delve into mapping for customers -- what it is and the value it brings, who’s involved and how to get started.

Presenter: Chuck Lennox, Lennox Insites

We apologize for the incomplete recording - please note that the full presentation slides are available for download underneath the recording video.