Analyzing Your Impact: A Guide to Social Media Analytics

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Now that you are using social media to engage with your community, how do you know if your efforts are successful? Join Barefoot PR for Part Two of the webinar series to learn about the basics of social media analytics and how to establish measurable goals and evaluate your social media results.

Note: Part One of this series, “Maximize Your Impact: Finding Success with Social Media,” offered a look at best practices, tools and resources for maximizing your presence across the various social media platforms. Click here to view the free for PLA members recording.


  • Laura Schwinkendorf, Senior Associate, Barefoot PR

  • Kathryn Goggin, Senior Associate, Barefoot PR