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Navigating Rebranding: A Case Study of Smokies Life Transformation

This insightful webinar hosted by Public Lands Alliance featuring Smokies Life Design Team Manager Karen Key and Marketing Coordinator Elly Wells, will dive into the transformative journey of the recent rebrand of Great Smoky Mountains Association to Smokies Life.

In this exclusive session, Karen and Elly will share a comprehensive overview of the pivotal decisions leading to the rebrand, crucial milestones during the process, and valuable insights gained from the implementation phase. Whether you're considering a rebrand or a brand refresh for your organization, this case study will provide actionable strategies and best practices to guide you through the process.