PLA 2026 Trade Show: Buyer and Vendor Prep Session

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Join experienced PLA buyers for an interactive conversation about what makes partnerships work, from first introductions to long-term relationships. We’ll explore expectations on both sides, share practical tips for presenting products and evaluating fit, and highlight common challenges to avoid. 

We'll cover:

·    What buyers and vendors can expect from one another

·    Tips for presenting products and evaluating fit

·    Common challenges (and how to avoid them)

·    How to arrive confident, prepared, and aligned

Whether you’re a first-time participant or simply want to refine your strategy, this session will help you start strong and make the most of your trade show experience.

Facilitated by Sarah Rogers, Executive Director, Craters of the Moon Natural History Association, Inc.