Building Purpose into Your Communications Strategy

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As we enter our second summer of the pandemic, much has changed since last year, yet much has remained the same. Some have been able to reopen stores, some have not. Some have found workarounds, some have shifted more online. The ancient Greek philosopher Heraclitus once said “The only constant in life is change,” and that has never been more true than in public lands retail today. And there may be more change coming as restrictions begin to lift. How are you preparing? What are you anticipating? Join us for this online retail roundtable as we chat about plans and potential pitfalls for the coming season.


  • Cori Streetman, Principal, Barefoot PR

  • Sarah Hogan, Principal, Barefoot PR