PLA Webinars

Session 2: Paid Media and Influencers

Digital Advertising, Boosted Content, and Influencer Marketing - these social media tools can supercharge your organization’s impact, but they can also be expensive and challenging to manage. Join us to learn about each of these social media strategies, when to use them, and best practices for targeting and budgeting. Attendees will learn:

· How different types of supercharged social media content can work for you, including ads, boosted content, and working with influencers

· How to build and warm up your audience to get the most out of your social spend

· The ins and outs of targeting

· Lessons learned from our work managing campaigns

• Presenters:

• • Laura Schwinkendorf, Director of Strategy, Barefoot Public Relations

  • Zoe Clemmons, Strategy Associate, Barefoot Public Relations