Building Purpose into Your Communications Strategy

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Communicating without a purpose is like speaking into the void, but a communications plan built with intention can help you achieve your goals. Communications experts Cori Streetman and Sarah Hogan from Barefoot PR will walk you through the process of building a tactical communications plan to connect with and influence your target audiences all while keeping in mind the staff resources and budget you have to get the job done.

Presenters:

• Cori Streetman, Principal, Barefoot PR

• Sarah Hogan, Principal, Barefoot PR

Cost:

• FREE for PLA Members and PLA Corporate Partners

• $25 for NonMembers and Government Agency Staff

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