Retail for Rangers (and Other Non-Retail Folks)

When:  Apr 30, 2019 from 2:00 PM to 3:15 PM (ET)

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One of the most popular sessions at this year’s convention! By overwhelming request, we’re reprising our look at retail operations for all public lands folks who, well, are not particularly retail-oriented—nonprofits and agencies alike!

Public lands retail operations present special challenges. To meet sales goals and the interpretive needs of their partners, public lands nonprofits are selling much different product today than they were 10 years ago. Public lands retailers need to extend experiences on an emotional level, but for every public lands visitor that means something different. Join us as we explore how folks with a non-retail background can assist their nonprofit partner in reaching park visitors on both an intellectual and emotional level, and likewise, how the nonprofit partner can assist the federal partner in understanding the nature of their business.


  • Sam Wainer, Operations Manager, Canyonlands Natural History Association

  • Andy L. Fisher, Chief of Interpretation, Saguaro National Park

FREE for PLA Members and PLA Corporate Partners

$25 for NonMembers and Government Agency Staff

Pre-Registration is Required

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