Product Development and Management

Journeying through the “life” of a sales item, we’ll explore scopes of sale, how the development team determines what items to sell, and how to develop products that are site specific as well some that may venture a bit beyond. We’ll take a look at the do’s and don’ts of new items—who should take the lead in the approval process, coinciding with interpretive themes, balancing interpretive items, analyzing sales and more!

Presenter:

Cathy Nagle-Ervin, Eastern National

Sponsored by: American Backcountry

Cost:
FREE for PLA Members and PLA Corporate Partners

$25 for NonMembers and Government Agency Staff

Pre-Registration is Required

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