This Webinar Series is September 13, 2 p.m. to 4:30 p.m. EDT and September 15, 2 p.m. to 4:30 p.m. EDT.
Join us as we use real-life, practical examples to "up your technology game" for organizations both large and small. We'll start off with solid, foundational knowledge and build from there to discuss content strategy for websites, social media resources, mobile strategy, donor engagement and more!
This is a two-part webinar series and you may register for one or both days.
| Cost |
Individual Webinar |
Full Series |
|
PLA Members and Govt. Employees
|
$59 per webinar |
$99 for both days |
|
Non-Members
|
$89 per webinar |
$159 for both days |
Please note that the cost is per individual attendee and registration is required for all attendees participating.
Agenda
Day One will serve as an introductory course and will cover the following topics:
Finding the right platform (CMS) for your organization, content strategy and organizing your website and analytics -- putting the data to work for you.
Register for Day One
Day Two will serve as a more advanced course and will cover the following topics:
Using social media to complement your website, mobile strategies and donor engagement / working with the right donor management system.
Register for Day Two
Full Webinar Series: Receive a discount when you register for both days.
As an attendee, you'll also receive a recorded copy of each webinar you register for and have online access to watch them whenever you want.
Register for the Full Webinar Series
Presenters:
David Poteet, Founder, NewCity
David Poteet is the founder and president of NewCity, an interactive design agency with particular expertise in education, science and culture. David also currently serves on the Board of Directors of the Public Lands Alliance and the Friends of the Blue Ridge Parkway.
David has been involved with the web since its earliest days, creating the first website for Radford University in 1994. Since 1995, NewCity has grown into a diverse team of leaders creating award-winning websites and campaigns for clients like National Geographic, Auburn University, Pomona College and the Grand Teton Association.
Robert L. Weiner, Independent Consultant
Robert Weiner is an independent consultant specializing in helping nonprofit professionals make informed, strategic decisions about information technology such as Constituent Relationship Management (CRM) systems, donor databases and association management software, email marketing software, business processes, and staffing.
He has consulted with a wide variety of nonprofit organizations, ranging from volunteer groups to The Nature Conservancy, UC Berkeley, the U.S. office of the U.N. High Commissioner for Refugees, American Jewish World Service, and Earthjustice. He is the co-host of TechSoup’s Databases and Software forum, a founding member of the Association of Advancement Services Professionals, and a frequent speaker on nonprofit software and best practices in data management. His website is www.rlweiner.com.
Leonie Mowat, Communications and Media Director
Leonie Mowat has spent her career planning and promoting the fun things in life. An early start in freelance event planning for socialites and politicians turned into managing branding and fan engagement at the Ultimate Fighting Championship. Building fan support included growing the neglected Facebook page from 5000 followers to over 10 million, revamping a dwindling fan club into a fully engaging experience, integrating live stream video globally, and creating a traveling tailgate fan zone for UFC and partner events.
She now manages communications and media for Southern Nevada Conservancy/Red Rock Canyon Interpretive Association, including the oversight of their web pages and social media accounts that reach over 200,000 people each year. Leonie also directs operations for SNC's growing GO Mt Charleston education and volunteer program in the Spring Mountains National Recreation Area.
Cancellation Policy: All cancellations and requests for refunds must be made in writing by September 6, 2016. A refund of registration fees, minus a $20 administrative fee, will be given for cancellations received by that date. No refunds will be granted for requests made after September 6, 2016. Submit all cancellation requests to cbenjamin@appl.org. Refunds will not be given for no-shows. Substitutions are gladly accepted and should be emailed to chuck@publiclandsalliance.org.